Music Programming

Community engagement through live events, promotions, and activations

Circle text: empathetic approachable, memorable, intuitive, predictive

Cornell Concert Commission

Executive Director (2018-2020) | Promotions Director (2017-2018)

Cornell Concert Commission is the largest music organization at Cornell, serving to select, promote, and produce all aspects of popular concerts on campus.

As Executive Director I supervised the planning and production of 6 shows, featuring Electric Guest, A$AP Ferg, A$AP Twelvyy, Coast Modern, Saint Motel, Daya, Peach Pit, Dayglow, Rico Nasty, Swae Lee, Matoma, and KYLE.

During my time as Promotions Director, I oversaw marketing campaigns and promotional strategy for each concert cycle, and designed assets and branding that engaged over 6000 audience members. I have worked 13 concerts during my time at Cornell.

Black and white image from the 2019 A$AP Ferg concert

Videography and photography by Ryan Yee for CCC

We are completely student-run, and provide the Cornell and greater upstate community with a diverse range of prominent acts, featuring artists such as KE$HA, Avicii, Passion Pit, Playboi Carti, DNCE, Portugal the Man, and more.

CCC offers hands-on experience in the music industry, and strives to provide inclusive access to live events for the entire student audience. We recently collaborated to host a final spring concert, in the form of Cornell's first virtual music festival.

Final posters I designed for print and digital campaigns.

Poster design for the 2018 Cornell Homecoming Concert, featuring DNCE with special guest CupcakKe. Four people posing under text "DNCE" against a colorful blue, pink and yellow background.Poster design for the Playboi Carti concert with special guest Mike Floss. Mirrored image of Carti posing under text "Playboi Carti", on a muted olive and tan background.Poster design for the Cornell Virtual Music Festival, featuring Swae Lee, Rico Nasty, A Boogie Wit da Hoodie, and Matoma. Neon yellow outlines form a clock tower silhouette, next to glitch-effect text "Virtual Music Festival"  on a black background.Poster design for the CVBZ concert, with special guest Jenaux. Illustrative portrait of artist under the text "CVBZ", against a purple and yellow background.

Infinite Youth + Friends

Creative Consultant | Design

Consulting on visual identity and promotional strategy.
Created various logos and content in collaboration with clients, marketing, and artists.

Infinite Youth logo, greyscale, script style
LinkedIn link
Ann Li 2022