Overview

Cara is an intelligent voice assistant for CVS, designed to simplify the customer experience and provide personalized care through conversational AI.

We were tasked with exploring the concept of "Broadway 4.0" by reimagining the lobby experience for the musical Hadestown using new and emerging creative technologies. The last three years have seen huge advances in multichannel live-streaming, due to pandemic and other market conditions, creating a unique opportunity to apply emerging creative technologies to cultural institutions and events.

Our focus was on enhancing existing experiences while preserving the core narrative and respecting audiences’ freedom of interpretation, designing immersive, interactive experiences with digital projection mapping, interactive filter activations, and programmable structures. The final concept brings a version of the myth of Orpheus to life by expanding the narrative dimension, attracting new audiences, and reimagining the theatrical experience for the future.

I led project management, creative direction, concept ideation, art direction and environmental prototyping.‍

‍

More details coming soon